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Cranium, Inc.
Cranium, Inc. was a toy and board game developer. The company was founded in 1998 by two former Microsoft executives, Richard Tait and Whit Alexander. They co-developed the ''Cranium'' board game.
==History==
After realizing that he always won at the game ''Pictionary'', but lost more than frequently at the game ''Scrabble'', Tait decided to make a game where everyone could win at something. Taking certain aspects of other favorite games, ''Cranium'' requires players to spell, draw, mold clay, and answer trivia questions. Tait and Alexander created "a board-game where everyone has heroic moments".〔Bruce Horovitz, "Cranium guys have their inner child on speed dial", n.d.〕 Cranium, Inc. tested and modified their new game over and over. They knew they had a hit game on their hands when one day the game testers tried to steal the game.〔Kenneth Hein, "Cranium's New Game Plan Calls For KFC, Song.," Brandweek 45, no. 34 (2004): 15〕 Without having a retail outlet to sell their game, Cranium, Inc. ordered 20,000 units to be manufactured in China. Cranium, Inc. did have big name investors, such as Starbucks, where they were able to raise US$35 million.〔 Cranium, Inc. went on to win over 130 awards and sell over 22 million games and toys.〔 The company was bought out by Hasbro on January 4, 2008 for $77.5 million.〔(Newsweek: Hasbro buying game maker Cranium )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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